Contagious
Simon and Schuster, 2014
Abstract/Sommario:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more ...; [leggi tutto]
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| Descrizione | Contagious / Jonah Berger. - Simon and Schuster, 2014 |
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| ID scheda | 2952 |
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| Barcode | Inv. | Collocazione | Prestabilità | Stato | Prenotazioni |
|---|---|---|---|---|---|
| BRCO0002835 | 2826 | LO 658 CON | Ammesso al prestito | A scaffale | Nessuna |